First Citizens National Bank
Working with Steve Tolerico and the ID Group on our 2003 Annual Report was highly satisfying. I found his planning approach to be particularly effective applying good listening techniques to fully understand what you want to achieve and probing techniques to identify the strengths your company has to support your goal. The ID Group was able to effectively incorporate these strengths into a highly polished final product that achieved our objectives. This was refreshing for us since we have struggled in the past with agency representatives who disregarded our input and directions.
In addition to an effective planning approach, creativity was 5-star and execution of the project was flawless.
Steve has proven to be an honest businessman who keeps his word. He brings the sophistication and finesse of a NY City agency, and applies it effectively to small town markets. We have every intention of using Steve and his firm on future projects.
Kathleen M. Campbell
Senior Vice President
Director of Marketing and Training